U.S. hotel occupancy was virtually flat from the previous week at 50.1%, according to the latest data from STR through 17 October.
11-17 October 2020 (percentage change from comparable week in 2019):
• Occupancy: 50.1% (-30.7%)
• Average daily rate (ADR): US$97.69 (-28.3%)
• Revenue per available room (RevPAR): US$48.91 (-50.3%)
Aggregate data for the Top 25 Markets showed lower occupancy (44.4%) but higher ADR (US$101.56) than all other markets.
Eight of those major markets reached or surpassed 50% occupancy, led by Norfolk/Virginia Beach, Virginia (53.7%); San Diego, California (53.5%); and Phoenix, Arizona (52.9%).
Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (20.0%), and Orlando, Florida (35.7%).
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.